Chances are you’re pretty darn familiar with Gap but we’re going to let you in a little-known secret which is its trendy sister site, Piperlime. Founded in 2006, Piperlime is a chic online shopping destination that offers all of the latest trends curated by the site’s guest editors which include fashion’s finest like Olivia Palermo.
Today, the stylish site unveiled a new site that takes a fashion-meets-social media approach and will feature style tips and social media feeds from 25 “It” girls including model Chrissy Teigen, socialite Poppy Delevingne, and fashion designer Claire Vivier. Considering the rise of social media sites like Instagram and Pinterest inspiring numerous #OOTD posts and fashion purchases, this new approach by Piperlime totally aligns with the site’s history of always being ahead of the trend.
“We’re excited to integrate social media into our customers’ shopping experiences,” says Lexi Tawes, Vice President and General Manager of Piperlime. “Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we’ve become a style resource.”
We couldn’t agree more! And if that wasn’t enough, Piperlime has also announced the launch of their first-ever Piperlime Collection with price points ranging from a pretty affordable $34-$170. The apparel collection will launch at piperlime.com and its NYC location in September.