It seems that musicians really are the new fashion designers. Adidas has taken note of this by tapping artists like Kanye West, Pharrell and Rita Ora. For his third collaboration with the brand, Big Sean, took inspiration from time spent with his G.O.O.D music family in Hawaii, “I’ve spent a lot of time in Hawaii with the G.O.O.D. fam just recording”, the Detroit rapper explained to Complex. “It’s one of those places where I just felt comfortable with myself and it’s where I had some of the best experiences and learned the best lessons of my life. It was cool to incorporate those experiences into the shoe. Every sneaker, I want to have a cool theme to it and tell a deeper story. We’re working from that perspective and Adidas definitely helped conceptualize it. I’ve always got to come with something new and fresh. I’m going to keep it me and keep it Detroit, and have fun with it.”
Unlike his all black Pro Model IIs from last year, this year Big Sean will douse a Hawaiian floral print on the classic Metro Attitude Hi, a sneaker made popular by RUN DMC and Patrick Ewing back in 1986. Dropping September 13th, the sneaker will feature the same snakeskin leather that was featured in Sean’s first two collaboration, but this time there’s a bright pop of floral color, and lyrics from his song “First Chain” is printed on the sockliner.
On the relationship with Adidas and musicians, Big Sean says, “It’s cool, because when I got with Adidas, there was a resurgence. The company was going through how to refresh things by making products for every part of culture, not just sports. They take chances with people in music and get involved with artists who are known and artists who aren’t known. I was one of the early artists they decided to team up with and I remember telling ‘Ye about Adidas in 2011. It’s cool that everyone came on board and is now a part of the brand. It’s cool to be at the forefront of that and just to be a part of culture”.