Mind Blow: Shop BCBG Max Azria WHILE Watching Their NYFW Show


There’s fast fashion –H&M, Zara, Forever 21– and then there’s LIKEtoKNOW.it’s collaboration with BCBG Max Azria. It will take online shopping to new heights.

For the upcoming New York Fashion Week (Sept 4-11), the company and brand will be working together to bring the freshest clothing to consumers straight off the runway. According to their press release, the partnership will allow customers to instantaneously shop the BCBGMAXAZRIA Runway collection debuting at New York Fashion Week on Sept 4 at 10am EST through Instagram, for the first time in history.

Yes, this is worth a dramatic pause.

The whole setup is pretty smooth. Followers of LIKEtoKNOW.it simply have the “like” any photo from the runway on IG, then an automated product link will be emailed that allows one to shop the product page on BGBGMAXAZRIA.com. Best part: The product page transacts identically to any other product page on the brands’ e-commerce website. That easy, people.

So in addition to saving your coins, you need to keep a serious eye on IG this week.

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