Victoria Beckham has solidified herself as a designer. She’s now working on becoming the most humanitarian of them all.
The 40-year-old who recently became a UN International Goodwill Ambassador, is giving to those in need with a custom t-shirt to raise funds and awareness for the UN AIDS Fund. The powerful international organization helps raise awareness, provides treatment and education for those affected by the sexually transmitted disease.
Beckham’s t-shirts will give 100 percent of the proceeds to the Joint United Nations Programme on HIV/AIDS to support their efforts in ending the AIDS epidemic by 2030.
“This is the beginning of an important journey for me,” Beckham said in her speech after accepting her role with the UN last September. “As a woman and a mother I have a responsibility to support other women. I need to use what I have to make a difference. Every woman out there has the right to health and the right to give her children a healthy future. Children, babies, should not be born with HIV, and we can stop that. We are very, very close to stopping that which is why I’m sitting here now. We can’t give up, we have to keep going, we are so close.”
For the occasion, the designer lite up the front of her Dover Street store in red signifying the importance of World AIDS Day. Visitors to her boutique can also get a red ribbon to spread the message of “Zero Discrimination.”
Online sales have already sold out, but those in London can go by her storefront to purchase.