Music and fashion have gone together since Beethoven sat at the piano in his powdered wig. Now a brand new rapper also known for her coif, Iggy Azalea, whips her blonde ponytail alongside hip-hop group FKi and super-producer Diplo, (the man behind Usher’s new song, “Climax”) in “I Think She Ready,” the first-ever shoppable music video. As they swing through scene after scene, small “S” icons pop up on their fresh apparel, and you can cop the items straight from SSENSE as you rock out to the video. With lots of new gear surfacing in music videos, the innovative technology brings new meaning to the words, “Shop the look!” We can’t be more excited!
Like what you see? Head over to SSENSE and fill your cart with your favorite looks from the video.
StyleBlazers, you’ve seen it here first! What do you think of shoppable videos?