SB Exclusive: The Mane Choice's Courtney Adeleye On Breaking Into The Beauty Business

SB Exclusive: The Mane Choice’s Courtney Adeleye On Breaking Into The Beauty Business

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Allen Cooley/All Rights Reserved

 

Few of us were surprised to learn that black women are the leading group of small business owners in America. Whether it’s in the form of a side hustle or a full time step out on faith opportunity, many of us have the #girlboss fever.

A casual scroll through Instagram would reveal to you that many of us are venturing into some form of entrepreneurship, especially in the beauty industry.

I am an advocate for healthy hair regardless of how it is expressed.

Hence why we had to catch up with the creator of The Mane Choice Hair Solution, Courtney Adeleye. Her multi-cultural haircare line has a following of over 200,000 supporters on Instagram and is used by women of various ethnicities and hair textures, and even has Teyana Taylor as one of their biggest fans.

Based in Huntsville, Alabama, the Nigerian-American business woman now sells everything from hair growth supplements to flat irons. Her product is stocked in hundreds of stores throughout the country, including Sally’s Beauty Supply and and Rite Aid. She’s currently on an HBCU tour, offering products and talking business with students throughout the country.

For the tea on how she got her start and advice on being a black woman in business for yourself, read below and on the next pages!

On what lead her to the beauty industry: “I started out as YouTube Vlogger. I would share all of my hair tips and things I would mix up at home and put in my hair. My most popular video was of my deep conditioner. I began getting many emails of people saying they would purchase from me if I would mix it for them. I released my first product, Green Tea and Carrot Deep Conditioning Mask and that was the start of The Mane Choice Hair Solution.”

On how she sets herself apart from other hair care product lines out there: “Every product that I release was first used on my hair. If it didn’t pass or work well with my hair, then back to the drawing board. I am looking to cover all hair care needs/problems. When coming up with new things, I look at myself as a consumer first before a business owner. All of our products have dual action. Every product not only helps with daily maintenance but also aids in hair growth and retention.”

image1Photo: Instagram
 

On how fashion/style impacts her business: “I am always on the go, so I like to come up with products that will decrease the amount of time you will have to spend on your hair. This will give you more time to focus on your outfit and overall look!”

On her favorite item of clothing: “I like to stay comfortable. I love a comfortable, nice fitting jogging/sweat suit and a pair of designer sneakers.”

On if she had $1,000 to spend on one fashion item, what would it be: “A nice pair of heels that can easily go from day to night.”

Read what else The Mane Choice Hair Solution founder Courtney Adeleye had to say, on the next page.

image2Photo: Instagram
 

On the most recent hair trend that bothers her the most: “None. I am an advocate for healthy hair regardless of how it is expressed. The only thing that bothers me is the stigma society places on women about what is acceptable and what isn’t. What works for someone else may or may not work for the next person and that is okay.

Say Beyoncé has called you up to go to Paris with her as her hair health adviser for one week, but you can only bring one carry-on bag with you. What goes in that bag?: “My entire product line from The Mane Choice. Everything else can wait.”

For so long, the negative stereotypes have been so detrimental to the depiction of African American women.

On advice would she’d give to younger girls who want to venture into business for themselves: “If you’re going to do it, DO IT! No half stepping. Put your all in every detail of your vision. You want to be taken seriously from the beginning. If it takes you longer to make sure everything looks well put together, take that time. Presentation is everything!”

On what she attributes the recent uptick in black women entering entrepreneurial ventures to: “I believe the uptick is a direct effect in transformational perspectives of who we are, what we are, and who we can become. For so long, the negative stereotypes have been so detrimental to the depiction of African American women. Even those we perpetuate amongst ourselves within the African American community. Now, you are seeing women break through the glass ceiling to revert those stereotypes into real life examples of entrepreneurs, CEO’s, and women who define their own sense of being.”

To purchase products and/or keep up with The Mane Choice visit: The Mane Choice

  • amy8487274

    I basically earn about $6000-$8000 /month with an online job i found on internet. Anyone willing to do basic at home jobs for 2h-5h daily at your house and make solid income in the same time… Then this job is for you… SELF90.COM

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