The winner of the competition will be presented at the Bloglovin’ Awards in September during New York Fashion Week, and will be featured on H&M’s digital editorial platform, H&M Magazine. The five chosen finalists were awarded a one-on-one mentorship day at H&M’s New York showroom with fashion blogging veteran, Leandra Medine, creator of Man Repeller.
Medine provided the finalists with guidance on how to advance their careers in blogging.
“There is a powerful influence from bloggers and we hope that through this program we are able to empower and educate future generations on how to grow their businesses and continue to serve as a source of inspiration essential to the fashion community,” said Marybeth Schmitt, Communications Director at H&M.
Click through for a breakdown of each of the finalist’s blogs, and why you should know them!
Amy Roiland of A Fashion Nerd
If you need feminine, hipster fashion inspo, then A Fashion Nerd is the spot for you. Amy and her signature bob give you 60’s vibes with a dash of 90’s, spruced up with a little millennial irony. Think urban Outfitters if Twiggy curated a collection for her young granddaughter.
Taye Hansberry of Stuff She Likes
Have you ever seen those girls on the street who look completely effortless and hella chic at the same damn time? Taye is one of those girls! Her site Stuff She Likes doesn’t skimp on the fashion How To’s, and relatable anecdotes about style and shopping. Taye is the blog baby of Alexander Wang, Zara, and somehow a little bit of Free People.
Maristella Gonzalez of A Constellation Journal
For travel meets fashion goals, you’ll want to stop over at A Contellation Journal. Maristella blogs about food, travel, design, architecture, interior design, and art all with beautifully curated photos, and a transparent writing style. The art director, and designer is a graduate of both SCAD and Pratt, so count on getting some fashion education casually dropped in a beautifully written post.
Jannel Therese of Street Style Teller
Where do we begin? Jannel’s site Street Style Teller is a visual and narrative treat. Where many influencers who want to make a name for themselves would probably stray away from speaking on recent events related to Black Lives Matter, her honest piece on Neutrality was refreshing. Her site is aptly named, as she documents her street style, and makes no claims to predict what is to come fashion wise. Rather her background in journalism and film enable her to communicate visually and narratively in a way that evokes emotion. If you need paired down, no-nonsense street style inspo, she’s your girl.
Taria-Ann Verburgt of Survivor On Stilettos
Shout-out to young queens who are out here chasing their dreams on uncharted territory. Please read this girl’s About You page, and call us once you get inspired. We’ll wait. Taria-Ann is obviously a fashion enthusiast, but more than that, she is a survivor of the foster care system. For effortless, youthful street style inspo, you’ll want to stop by. Fashion, food, and travel are the topics of discussion, along with beautiful photos that tell a story all their own, along with a few videos as well.