It’s one thing for brands to experiment with trends when it comes to what’s being put on their physical (and virtual) clothing racks. But it’s another thing for the same popular labels to partake in the industry’s latest merchandising trend: that is, the ‘see-now-buy-now’ craze.
Joining the likes of designers such as Rebecca Minkoff and Michael Kors, American retailer, Madewell, is the most recent brand up for the challenge. And after the release of its latest lookbook earlier this week, the label has us completely ready for fashion’s most popular chilly season – thanks to separates like wide-legged denim, oversized knits and lust-worthy prints.
For the first time shoppers can completely indulge in snagging pieces the moment they see them, making that dreadful four-month wait a stylish moment of the past (insert holy hands emoji here). But if you’re one of those fashion mavens who don’t fall victim to ‘the hype’ you’ll be glad to know that the collection is set to hit stores July 26th.
Check out some of our favorite looks ahead and view the complete lookbook here.