Why There's A Dress Code At NYC's Hottest Party Of The Summer

Why There’s A Dress Code At NYC’s Hottest Party Of The Summer

Photo: Courtesy of South 'N The City
Photo: Courtesy of South ‘N The City


There’s a reason why young professionals in New York City go crazy, come summer: the never-ending list of parties.

In every borough and surrounding island, there are events that have the most attractive crowd, sweetest drinks, and best music. But one highly anticipated event in its first year is the South ‘N the City Picnic, which will be the most fashionable of the season having derived from an after-work party series.

The Southern music-infused get-together will hold over 2,000 professionals at Colonel Row on Governors Island for a day of dancing, eating and sipping in the sunshine. There will also be a marketplace where shoppers will have access to indie designers who will represent the best and brightest talents from the maker community.

We spoke to Cooper about the event and curated looks to wear— just in case you cop a ticket.

SB: How did the South ‘N the City picnic come about?
CC: “Landon Dais, DJ Commish and I started South ‘N the City as an after work birthday party for Landon with music by DJ Commish – that was five years ago. This event has catered to young black professionals who were either from the south or who went to school in the south. It has evolved in its level of sophistication and has become more inclusive for all ambitious, young professionals who just love southern music.

The purpose of the picnic is to evolve along with our base and their level of ambition and sophistication. I’ve been to other events and noticed that many of the people who go to those events also come to ours. We want to continue to attract these diverse, ambitious young professionals who can invite their friends and co-workers. That’s what inspired the picnic. The goal is for the SNTC Picnic to be an annual event and as our base grows we want to match and continue to provide value beyond a happy hour.”

Was there a desire for this type of event?
“This picnic was a personal desire. After doing something for 5 years, if you don’t grow, you die. Even though we have 1,000 to 1,500 young professionals for each event, we don’t want to become the has-been event —’what ever happened to…?’ or ‘that was a dope after-work event’. If we don’t evolve we’ll become the has-been. I wanted more for the brand and for the network that’s been supporting us for the last five years.”

Why is there a dress code?
“Well, South ‘N the City started as an after-work happy hour that focused on the music. The south is so much more than the music and we wanted to celebrate the culture of the south. We also know that our network has a strong fashion sense and this is an opportunity to showcase that. You don’t just come to get ‘turnt up’. It’s about celebrating a network of beautiful, ambitious folks. And, they don’t just want to get ‘turnt up’, they want to be sexy doing it.”

How do you believe a dress code molds the tone of the event?
“Definitely, SNTC is such a broad name and it captures the party and all about the experience. My personal company’s tagline is “Producer of invaluable lifestyle experiences” – not just a turn up that’s forgettable, we create an experience that’s memorable. It’s beyond music, it’s about culture and part of creating that experience and culture is the way we look while doing it. That, definitely helps to set that tone. It’s also what sets us apart from other events out there.”

How has Southern hip-hop music influenced the New York party scene?
“In general, southern music has had a huge influence on New York music. There was a time where you wouldn’t hear any southern music on the radio —unless you were in Atlanta, Texas or another place down south. The fact that that’s all you hear on the airwaves right now speaks volumes.”

What’s the most stand-out aspect of the South ‘N The City picnic?
“The most stand-out aspect has to be the community – the most important part. When it’s all said and done, it’s about catering to the young multicultural professionals who are underserved right now. We focus specifically on the after work crowd – that’s who we want to attract. As much as we’re doing to curate the event experience it’s about the community that is embracing and being a part of that experience.”

Click (here) for tickets and find out more about the event by following @southnthecity on Instagram and @south_n_thecity on Twitter.

Shop our official South ‘N The City looks, on the next pages!

SNTC Look 1
Chiffon Off Shoulder Long Sleeve Top (here), Paige Skyline Ankle Peg Jean (here), Agari Leather Slip On Sandals (here), and Oscar de la Renta clutch (here).

SNTC Look 2
Oasis Honolulu Frill Sun Dress (here), Jildor Lace Up Black Leather Sandal (here), Lele Sadoughi Golden Choker (here), and Janessa Leone Calla Bolero Hat (here).

SNTC Look 3
Zaful Solid Color Cami Romper (here), Converse Unisex Chuck TaylorCanvas Trainors (here), and LUCLUC Tassels Magnetic Black Trendy Expandable Backpacks Bag (here).

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