Sephora Just Proved That Makeup Shopping Is Easier Than Finding A Man

Sephora Just Proved That Makeup Shopping Is Easier Than Finding A Man

<a href="http://www.shutterstock.com/gallery-54851p1.html?cr=00&pl=edit-00">Sorbis</a> / <a href="http://www.shutterstock.com/editorial?cr=00&pl=edit-00">Shutterstock.com</a>
Photo: Sorbis / Shutterstock.com

 

Sephora and Tinder are making the most unexpected partnership.

The global beauty brand recently launched two phone applications to make shopping a helluva lot easier.

First is The Beauty Uncomplicator, which uses a simplistic and fun fill-in-the-blank model to help clients to find exactly the product they need. Users determine a beauty category, such as lip, eye, or tools, and are able to select the type of product and specific benefits they’re looking to achieve by completing a statement that begins with “I Want”.

Second is the Swipe It. Shop It. that offers the same interface as modern dating apps, letting users swipe left or swipe right on a variety of beauty images to find products and tips based on their favorite looks. Swiping right brings up application tips, quick video tutorials, and a list of the products, which can then be purchased through the app or saved for future reference and inspiration.

 

Photo: AdWeek
Photo: AdWeek

 

So where does Tinder fit in?

Come September, Sephora will be the first beauty brand to utilize Tinder’s dynamic new polling feature in a creative campaign. Users will be able to seamlessly swipe right on beauty statements within the app to discover their perfect product match.

Essentially, finding the perfect lipstick will be a lot less anxiety filled than finding the perfect date.

“We’re trying to create these really fun, addictive shopping experiences,” Deborah Yeh, Sephora’s SVP of Marketing told AdWeek. “We offer a huge range of products in every category, but we also have the full, 360-[degree] retail and digital experience in addition to that product.”

  • mary_booth

    I usually benefit approximately 6000-8000 dollars /every month with an internet task i found on the internet. Everyone ready to work simple freelance task for few hrs /a day from your sofa at home and gain good salary for doing it… This is a invitation for you… UR1.CA/pm79t

  • Chairman of Yahoo!, is informing users to get into “Work at home” practice, that Loads of marketers have been doing for about one year now. This season only, I made around $36k by far with nothing but my PC as well as some free time, although i have a regular nine to five job. Even people newbie in this, can make $50/per h undoubtedly and the gains can be much very high over a period of time… This is how i started >> http://adultadda­.­net/2Xn