NYC Hot Shop: ‘STORY’ Offers a Kaleidoscope of Clothing, Accessories & Chic Items For Your Home (Check it Out!)

If you visit STORY every eight weeks, your shopping experience will be completely different. This concept shop rotates its merchandise based on a theme selected by owner Rachel Shechtman. During the month of February, STORY made its official NYC debut with the theme of love. Now, if you stroll up to the Chelsea space, a sign that says “Color Me Happy” will greet you. This is definitely an indicator of the owner’s current inspiration: color! Her vision unfolded into a kaleidoscope of clothing, accessories and items for your home. During the window of March 22-May 22, you’ll find a highly curated selection of pink, blue, green, purple, and tons of other shades. Check out a few images of STORY and the massive CHROMATICgallerie shoe selection.


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