NYC Hot Shop: Adidas Originals Store and The White Space Project (Celebrate Your Individuality & Style!)

The Adidas brand has always been synonymous with music and athletics, but with its recent street style-inspired look book, and the launch of the White Space Project, the operative word is fashion.


This global series transforms select retail stores into blank canvases, whereby artists, influencers and fans can customize Adidas apparel. The company recently tapped lifestyle blog, singer Yuna Zarai and eyewear twins Coco & Breezy to celebrate style and individuality at the Adidas Originals store in Soho. It will also be making stops in nine other cities including Berlin, Milan and Tokyo.



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