Online retailer ASOS knows what it’s like to play things a lil to the left. Their UK-based e-commerce site stocks emerging brands alongside classic fashion labels, their in-house brand is always ahead of the curve giving you tomorrow’s trends today. Game recognizes game, so it’s no surprise that they chose the Zoe Kravitz, a young lady that’s always in and ahead of the moment, to cover the latest issue of their online mag. In the six page spread, Zoe gives a refreshing take on 90′s era style: bold stripes, Boy George-type hat and circular frames. During Zoe’s chat with ASOS she addressed her title as an “It Girl:
“All that ‘It Girl’ Isht makes me kind of uncomfortable. I’m only at the beginning of my career, but I feel successful in that I haven’t sold out in any way, shape or form. I feel good about the choices I’ve made, and I don’t feel like I’ve let go of any of my values. Fame has become this obsession for people, which kind of creeps me out.”
Check out this behind the scenes video and see more shots from the shoot on the following pages:
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