When it comes to the fashion conscious, we get dressed carefully. The length of our hemline or depth of our neckline sends signals about who we are and what we want. But there’s one feature we usually never consider: color. Aside from the occasional second guess about whether our apparel is too bright, we don’t give it too much thought. This is the best time of year to get that conversation started.
One of the things we savor about summer fashion is the ability to play with color. But color choice sends just as much a message as anything else in the ensemble. Sometimes it’s more apparent; sometimes it’s more subliminal; either way, we want you to know what you’re going to be saying with your color picks this coming season and where you should probably say it.
Check out what signals the colors you’ll be wearing this summer sends; and shop the styles featured!
Profile: White is associated with innocence, purity, goodness, and perfection. It helps people feel safe, and can symbolize a new beginning.
Occasion: We recommend you wear white when you’re trying to attract your next summer love interest! Unlike the aggressive and intensely emotional nature of red, white is bright enough to catch the eye, but calm enough not to ignite the right feelings at the wrong time.
Shop: MTWTFSS Collection‘s Linna Dress for a breathable but flirty fit.