Every red-blooded American knows that during a national holiday there are always celebratory sales for the day off. But when American Apparel decided to extend a day of promotional savings in honor of Hurricane Sandy, people were (obviously) angered. According to AdWeek, the often controversial brand sent an email blast promoting a special Hurricane Sandy sale: 20 percent off to customers in nine East Coast states “in case you’re bored during the storm.” With the online discount code, “SANDYSALE.”
Enraged over the insensitive and opportunistic nature of the sale, customers took to Twitter to voice their disgust. “I just received a ‘Hurricane Sandy sale’ email blast from @AmericanApparel. I will forever boycott their stores. RT if you’re with me,” said one former customer.
In response to the backlash, the L.A.-based company responded, “[the Hurricane Sandy sale] came from a good place” and that no harm was intended. “We’d never mean to offend anyone,” a spokesperson told Fashionista.
Conclusion: Someone is feeling a tad guilty, while their pockets feel a tad heavier.
Would you participate in the sale?