For all you fashion lovers that missed out on the Marni X H&M collaboration, there is good news. In February 2013, Marni will launch its very first fragrance. The line comes equipped with the usual suspects, body lotion, shower gel, body cream, a 65 ml bottle that will retail for $105 and a cute little doll that comes with the purse spray. According to Consuelo Castiglioni, the brand’s creative director, “the perfume reflects Marni’s fashion, it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.” The perfume is packaged in distinct bottles that are spotted polka dots. According to Castiglioni, “I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now.” The scent, developed in collaboration with Estée Lauder Cos. Inc., is a “blend of spicy and woody notes with an intense rose oil to inject voluptuousness.”
StyleBlazer, will you be in line to get Marni’s new fragrance?