BCBG Max Azria
Tunisian designer, Max Azria is the force behind the contemporary women's line BCBG. Named for the French saying, "Bon chic, bon genre," which means good style, good attitude, BCBG offers high fashion at an affordable price point. BCBG was inducted into the CFDA in 1998, and has since expanded to include Max Azria Atelier and Maz Azria, the former a couture collection and the latter a ready-to-wear collection. Max Azria has also acquired Herve Leger, and has dressed many celebrities including Alicia Keys, Halle Berry and Angelina Jolie.