If you’ve ever shopped for lingerie, then you know that the experience can easily turn into a nightmare. Between designs that may not excite you, and separates that never seem to fit perfectly, the search can literally go on forever without a successful purchase. Well now, a Brooklyn duo is looking to eliminate those dreadful moments by giving you style and comfort customized to your body!
Impish Lee, a sister-owned lingerie brand, is on a mission to become one of the top intimate apparel lines in the industry. Using an online design tool, the underwear label allows its customers to create their very own lingerie apparel. We’re talking size, shape, patterns and even colors that fall specifically under your personal aesthetic – because who else can design loungewear tailored to your liking?
Photo: Impish Lee
Carrying 25 unique designs and over 50 types of fabrics, customizable styles range in sizes 0-20 for clothing and sizes 30A to 40DDD in bras – which basically means that there’s a little something sexy for everyone.
“We believe that since our customers know themselves better than we do, it is imperative to include them in the design process,” Noelle Lee Ventresca, founder of Impish Lee told StyleBlazer. “By having a flexible and customizable platform, we can produce pieces that not only reflect individual styles and tastes, but fit perfectly too.”
Their initial collection features separates that range from sultry lounge shorts and high waist panties to bralette tops and chic jumpers. Not to mention, the brand re-sells any of its returns and donates the profits to The Robin Hood Foundation for low-income families.
With an endless amount of lingerie combinations to choose from, we have to admit it’ll be pretty hard to settle for one specific design – especially after we combed through the brand’s latest lookbook.
Check out photos from Impish Lee on the pages ahead, and visit their site for more info on their Kickstarter campaign.